The Field Guide
AI search & lodge marketing.
How anglers use AI to plan fishing trips, and how lodges get found by ChatGPT, Claude, Perplexity, and Gemini.
Guide
How to Get Your Fishing Lodge Recommended by ChatGPT & AI Search (2026)
Anglers now ask ChatGPT, Claude, and Perplexity where to fish — and book what the AI recommends. Here's exactly how AI assistants choose lodges, why yours may be invisible, and how to fix it.
Explainer
GEO & AEO for Lodges: AI Search Optimization Explained Simply
GEO, AEO, AI search optimization — what the new acronyms actually mean for fishing lodges, what the work involves, what agencies charge, and the done-for-you alternative.
Data
Do Anglers Use AI to Plan Fishing Trips? What the Data Shows (2026)
56% of U.S. leisure travelers now use AI for trip planning, and 78% of AI users have booked on an AI's recommendation. What the 2026 data means for fishing lodges and expedition travel.
Hospitality
AI Search Optimization for Hospitality: A Guide for Independent Properties
How independent lodges, eco-resorts, and outfitters can become visible to ChatGPT, Claude, Perplexity, and Gemini — without an enterprise budget. A practical guide.
Complete Guide
Fishing Lodge Marketing in 2026: The Complete Guide
The complete guide to marketing a fishing lodge in 2026 — website, direct bookings, email, social, press, and the new pillar: AI search. What works, what's changed, what to do first.